The former Spring Break Capital of Florida, the Daytona Beach Visitor's Bureau is trying desperately to revamp the city's reputation into one fir friendly family frolicking by capitalizing on the miles of sparkling local beaches just beside the rushing ocean. Daytona Beach is the eternal "World Center of Racing." Two wheelers have been claiming their fame alongside lush green vegetation and sky-scaping palm trees since the turn of the twentieth century, when horseless carriage races skidded down the sandy shore beside Daytona's stretch of the Atlantic Ocean.
But there's more to Daytona Beach than the skittering screech of approaching cycles. The area played host to the 2007 NCAA Division I Women's Golf Championship
Memorable beach activities take place everyday beneath the bellowing sun overhead. Daytona Beach features popular beach attractions like surfing, parasailing, kayaking, canoing, pontoon boating, historical tours, and championship golf course and tennis courts. The oceanfront at Daytona Beach is always open and free to pedestrians.
The twenty-three mile stretch of white sand beach in Daytona Beach has been historically dubbed "The World's Most Famous Beach," and continues to provide twenty-four hour free surfing fun for local tourists. An exquisite cluster of beachside parks opens up optimum opportunities for swimming and scuba-diving around Daytona Beach. A vivacious nightlife, tiny Downtown antique shops, the Daytona International Speedway, Living Legends of Auto Racing Museum, cultural events, and motorsports has Daytona Beach shimming into it's new found skin as a chic Southern city.