Brand Usage Guidelines

  • This section explains our guidelines regarding the use of certain KAYAK logos and trademarks.
  • While we love you, if you want to use any of our brand assets (including our name and logos), you need to contact us and you will need our prior written permission.
  • Please contact regarding your request for permission.
  • If we do grant you permission, you will need to comply with the usage terms we provide you.
  • You will also need to comply with the general guidelines outlined in this document.

Referencing KAYAK

  • When referring to KAYAK in copy, it's KAYAK, not Kayak, or kayak.
  • Never use KAYAK as anything other than a noun. No "KAYAKing" your travel search, please.
  • When you use the KAYAK name or logos, we have some legal language related to our trademark registrations that you will need to use. Contact us and we'll make sure you get it once we're sure you're not doing anything deceptive, harmful or obscene with it.

Use of the KAYAK Logo

  • This is our primary logo.
  • This logo must appear on a solid background. If the background you are working on is grey, we will provide you with a different version of this image so the "®" symbol does not get lost.
  • Oh ya, you always need to use that little "®" symbol.
  • The logo should be a K-sized distance from any other copy of visuals (that'd be a K on its side, all the way around).
Download the KAYAK logo now.

Use of the K Logo

  • The K logo is used to reference our mobile application only.
  • This logo must appear on a solid background.
  • The logo should be a K-sized distance from any other copy of visuals (that'd be a K on its side, all the way around).
Download the K logo now.

For press inquiries:

Jessica Casano-Antonellis, Text 100

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