From packed stadiums across North America to lively sports bars in Europe, the 2026 world football tournament promises to be a memorable experience. KAYAK cracked its data to reveal where Brits can soak up some sun and the event atmosphere on a budget in Europe, and how much it will cost for fans to follow their team from match to match.
Where to holiday in Europe this summer without missing the action.
Not everyone managed to get a ticket to the tournament this year, but you don’t need a stadium seat to experience the buzz.
We looked at the European holiday destinations where Brits are searching to fly during the tournament dates, as well as the factors that matter to football fans: the cost of accommodation, how easy it is to find a pub with a screen, and even the price of a (maybe celebratory) pint. With plenty of destinations in Europe where fans can really get into the spirit of this event, including some great-value options, those travelling on the continent won’t miss out.
KAYAK’s pick of European holiday destinations to celebrate this summer of football (and save!)
🏆 Good for overall value: Málaga strikes the balance.
Málaga is the most well-rounded option, offering affordable flights (£135 on average), cheap beer (£2.60 on average) and a high concentration of sports bars (52%), while keeping accommodation prices reasonable (£122 on average).
🍺 Good for your wallet: Tirana is the cheapest, but with a catch.
Tirana is by far the most affordable destination on the ground, with the lowest hotel prices (£66 on average) and cheapest beer (£2.50 on average). The only drawback is that it has the lowest concentration of sports bars of the top 20 cities, so ensure to find your venue to watch early. .
📺 Good for match viewings: Rome leads by a mile.
Even without Italy in the tournament, Rome is expected to still offer a vibrant football atmosphere. With 62% of venues being sports bars or pubs, fans won’t struggle to find a screen – though beer prices are on the higher end (£4 on average) in our roundup. Higher accommodation costs (£184 on average) may also push up the overall spend.
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How much does it cost to follow your team to North America?
With the teams’ group-stage matches confirmed in New York, Boston, Miami and Dallas, British fans are preparing for a trip across the United States. Following England and Scotland teams will mean travelling across continents and paying a premium. Find out how much it currently costs.
Plan your trip with multiple destinations
For fans planning to attend matches in other cities or follow multiple matches, choosing the right travel plan can make a big difference. Booking a multi-city flight itinerary can help to reduce costs and prevent unnecessary backtracking.
How are hotel prices trending across match cities?
Accommodation costs in host cities where England and Scotland are set to play are climbing quickly, with noticeable increases across the board. Miami stands out, with average nightly rates up 46% year-on-year, the steepest rise among key host cities. Average prices in New York, hosting the final, have risen more moderately (+13%) but this city remains one of the priciest for stays.
Secure your match-week hotel before prices rise further
British football fans are gearing up for a stateside tournament.
From following the national teams to turning the tournament into a summer trip, British fans are already eyeing the US in big numbers for summer 2026.
91%↑
UK flight searches to US host cities
2026 vs. 2025
The UK is among the top three countries searching for flights to the US host cities, with searches almost doubling year-on-year.
Methodology
Flight prices for travel from UK to US host cities are based on flight searches made on KAYAK.co.uk in the period between 05/12/2025 and 12/04/2026 for travel from any airport in the UK around England and Scotland’s match dates for each city. They were compared to flight searches in the same search and travel period in 2024/ 2025.
Accommodation prices in the host cities are based on accommodation searches made on KAYAK and associated brands in the period between 05/12/2025 and 12/04/2026 for travel between 10/06/2026 and 20/07/2026. They were compared to flight searches in the same search and travel period in 2024/ 2025.
All prices are average prices for economy, return tickets. All accommodation prices are average for 1 night in a double room. Prices may vary, percentages for changes in searches are approximate.
KAYAK’s pick of 20 European destinations is based on flight and hotel searches made on KAYAK.co.uk in the period between 01/03/2026 and 07/04/2026 for flights with departure between 10/06/2026 and 20/07/2026 from any airport in the UK. Accommodation prices are average accommodation prices for 1 night in a double room. Concentration of sports bars is based on the estimated number of sports-viewing venues (pubs and sports-oriented bars) across the selected destinations retrieved from OpenStreetMap on 31/03/2026. The average price for beer is sourced from Numbeo on 02/04/2026.
All prices are average prices for economy, return tickets. All accommodation prices are average for 1 night in a double room. Prices may vary, percentages for changes in searches are approximate.
Insights into global travel to the tournament are based on flight searches made on KAYAK and associated brands in the period between 05/12/2025 and 12/04/2026 for travel between 10/06/2026 and 20/07/2026 from any country. They were compared to searches made in the period between 05/12/2024 and 12/04/2025 with the travel period between 10/06/2025 and 20/07/2025.
