New series “One Day” has taken the nation by storm, even influencing our travel choices. Travel search engine, KAYAK, has found there was a 69%* increase in UK flight searches to Edinburgh since the show aired, compared to a month prior.
The series premiered on February 8th, giving viewers a glimpse into what makes Edinburgh the ultimate destination, and inspiring travellers to explore the city for themselves. Since then, there has been an uptake in travel searches to Edinburgh from various airports across the UK.
From the Old College at the University of Edinburgh, to Vennel Steps and Arthur’s Seat, there are several Scottish landmarks featured in the show and many other big and small screen classics, including T2 Trainspotting, Burke & Hare and the Prime of Miss Jean Brodie.
According to KAYAK’s helpful “Best Time to Travel” tool, which provides insight into desired destinations, April is the perfect time to explore Scotland in spring.
The website suggests that due to an average temperature circling around 8 degrees and the city being less crowded, those looking to explore Edinburgh should consider April as their month to take the plunge.
For those seeking a touch of adventure, KAYAK recommends a trip to Edinburgh in August – with the city coming alive with festivals, theatre and an average temperature of 15 degrees. The tool recommends the ideal time to visit in summer is specifically from the 26th – 29th August.
To find out more about travel tips, flights or accommodation, head to https://www.kayak.co.uk/
ENDS
About KAYAK
KAYAK, part of Booking Holdings (NASDAQ: BKNG), is the world’s leading travel search engine. With billions of queries across our platforms, we help people find their perfect flight, stay, rental car and vacation package. We also support business travellers with our corporate travel solution.
Data methodology
*Based on flight searches made on KAYAK.co.uk and associated sites in the period between 07/02/2024-14/02/2024 for flights with departure between 15/02/2024-31/12/2024 from any UK airport. They were compared to searches made in the period between 07/01/2024-14/01/2024 1 with the same travel period. All prices are average prices for economy, return tickets. Prices may vary and savings cannot be guaranteed. Percentages for changes in searches are approximate.
**With hundreds of thousands of routes to choose from, KAYAK’s Best Time to Travel tool combines pricing and seasonality data from KAYAK’s billions of travel queries with externally-sourced weather information. For full details on the Best Time To Travel methodology, please visit https://www.kayak.co.uk/best-time-to-travel
