Their goal.
Drive brand awareness and reach an expanded audience of travellers. Amplify the Turo brand during a prime car booking period and reach active travellers during their holiday travel. Educate people on the benefits of Turo and demystify peer-to-peer car sharing.
Our solution.
KAYAK executed a fully integrated programme to bring Turo’s brand campaign to life. Through a custom, traveller-targeted programme, we produced a landing page, Miami event activation, and influencer and social extensions that connected Turo with an expanded audience.
Impressions
22,000,000+
Social engagement rate
2%+
Brand lift
Above benchmark
Products used.
Products used.
Landing pages
Like websites, only smaller. Our microsites are like VIP lounges on the internet – exclusive, tailored and built to give your brand the first-class treatment.
Homepage takeover
Users engage with this premium, high-impact placement during their search on KAYAK’s homepage. It offers 100% SOV for a brand’s key origin markets.
Influencers
Turn wanderlust into must-watch. From epic journeys to hidden gems, our videos make every destination an adventure you can’t wait to share.
National emails
They serve up personalised offers, spark wanderlust and drive bookings. With targeted content, you’ll keep travellers hooked – and turn curiosity into actual trips.
Landing pages
Like websites, only smaller. Our microsites are like VIP lounges on the internet – exclusive, tailored and built to give your brand the first-class treatment.
Homepage takeover
Users engage with this premium, high-impact placement during their search on KAYAK’s homepage. It offers 100% SOV for a brand’s key origin markets.
Influencers
Turn wanderlust into must-watch. From epic journeys to hidden gems, our videos make every destination an adventure you can’t wait to share.
National emails
They serve up personalised offers, spark wanderlust and drive bookings. With targeted content, you’ll keep travellers hooked – and turn curiosity into actual trips.
Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Be inspired and get ready to see what we can do together.
Unlock infinite possibilities with Visa.
Step into the world of Visa Infinite with our game-changing campaign.
Discover the magic of Tulum.
Dive into Tulum and see how it became a must-visit destination.
Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Be inspired and get ready to see what we can do together.
Unlock infinite possibilities.
Step into the world of Visa Infinite with our game-changing campaign.
Discover the magic of Tulum.
Dive into Tulum and see how it became a must-visit destination.
Ready to reach the world’s smartest travellers?
It’s a no-brainer. Get in touch so we can talk about what your brand needs – and what we can offer.