The goal.
Tulum was looking for a revamp. They wanted to boost visibility and inspire bookings during the low season, while emphasising Tulum’s distinctive blend of historical and cultural attractions, beaches and natural wonders. We focused on capturing the attention of German, British, French and Mexican travellers, while reframing Tulum as a destination for wellness – not just margarita parties.
Our solution.
We crafted a series of dedicated content posts, each with a key traveller market in mind. We highlighted extraordinary experiences, designed to draw in those who have a keen interest in holistic wellness and infused with the unique spirit of the Mexican Caribbean. To further extend the campaign’s reach, we’ve leveraged social media ads and sponsored content in a destination-focused inline format.
Impressions
1,700,000+
Clickthrough Rate
3.4%
Bookings
‘+218% YoY
Products used.
Products used.
Blog post
Tell authentic stories, boost SEO, showcase destinations and inspire travellers. Engaging content on our blogs builds trust, connects with audiences and drives bookings.
High-impact display ads
Users engage with this premium, high-impact placement during their initial search on KAYAK’s homepage. This placement offers 100% SOV for a brands key origin markets.
Audience extension
Retarget KAYAK’s premium audiences on their favourite sites and platforms. Using DSPs and our proprietary 1st party data, we can customise campaigns to align with your goals.
Sponsored destination inline
Engage with this placement as it appears “inline” with our core search results. Customise A/B copy to promote upcoming sales, routes and brand offerings tailored to their search.
Blog post
Tell authentic stories, boost SEO, showcase destinations and inspire travellers. Engaging content on our blogs builds trust, connects with audiences and drives bookings.
High-impact display ads
Users engage with this premium, high-impact placement during their initial search on KAYAK’s homepage. This placement offers 100% SOV for a brands key origin markets.
Audience extension
Retarget KAYAK’s premium audiences on their favourite sites and platforms. Using DSPs and our proprietary 1st party data, we can customise campaigns to align with your goals.
Sponsored destination inline
Engage with this placement as it appears “inline” with our core search results. Customise A/B copy to promote upcoming sales, routes and brand offerings tailored to their search.
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Drive into the extraordinary with Turos.
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Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Be inspired and get ready to we can do together.
Unlock infinite possibilities.
Drive into the extraordinary with Turo.
Discover how we took Turo’s brand to new heights.
Ready to reach the world’s smartest travellers?
It’s a no-brainer. Get in touch so we can talk about what your brand needs – and what we can offer.