Their goal.
Turo focused on driving brand awareness and reach an expanded audience of travelers. Amplify the Turo brand during a prime car booking period and reach active travelers during their holiday travel. Educate people on the benefits of Turo and demystify peer-to-peer car sharing.
Our solution.
KAYAK executed a fully integrated program to bring Turo’s brand campaign to life. Through a custom program targeted to travelers, we produced a landing page, Miami event activation, influencer and social extensions that connected Turo with an expanded audience.
Impressions
22,000,000+
Social engagement rate
2%+
Brand lift
Above benchmark
Products used.
Products used.
Landing pages
Like websites, only smaller. Our microsites are like VIP lounges on the internet – exclusive, tailored and built to give your brand the first-class treatment.
Home page takeover
Users engage with this premium, high-impact placement during their search on KAYAK’s homepage. It offers 100% SOV for a brand’s key origin markets.
Influencers
Turn wanderlust into must-watch. From epic journeys to hidden gems, our videos make every destination an adventure you can’t wait to share.
National emails
They serve up personalized offers, spark wanderlust and drive bookings. With targeted content, you’ll keep travelers hooked – and turn curiosity into actual trips.
Landing pages
Like websites, only smaller. Our microsites are like VIP lounges on the internet – exclusive, tailored and built to give your brand the first-class treatment.
Home page takeover
Users engage with this premium, high-impact placement during their search on KAYAK’s homepage. It offers 100% SOV for a brand’s key origin markets.
Influencers
Turn wanderlust into must-watch. From epic journeys to hidden gems, our videos make every destination an adventure you can’t wait to share.
National emails
They serve up personalized offers, spark wanderlust and drive bookings. With targeted content, you’ll keep travelers hooked – and turn curiosity into actual trips.
Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Get inspired and get ready to see what we can do together.
Unlock infinite possibilities with Visa.
Step into the world of Visa Infinite with our game-changing campaign.
Discover the magic of Tulum.
Dive into Tulum and see how it became a must-visit destination.
Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Get inspired and get ready to see what we can do together.
Unlock infinite possibilities.
Step into the world of Visa Infinite with our game-changing campaign.
Discover the magic of Tulum.
Dive into Tulum and see how it became a must-visit destination.
