The goal.
Visa aimed to position itself as the preferred choice for frequent travellers. By targeting an audience actively seeking credit cards that align with their lifestyle, while reminding cardholders of the benefits offered, Visa wanted to become top-of-mind within its key segments, enhancing brand preference and loyalty among avid travellers.
Our solution.
We used diverse media formats to establish Visa as the top choice for key demographics, maximising reach and frequency for impactful visibility. The campaign resonated with engaged travellers seeking credit card options that fit their lifestyles, resulting in a significant increase in brand preference and loyalty within this target group.
Impressions
59,000,000+
Clickthrough rate
2.3%
Brand lift
6-7 pts
Products used.
Products used.
Mobile interstitial takeover
Put your brand front and centre on mobile with this premium, customisable unit. Grab attention with two-part messaging, lock in 100% SOV and drive action with a clear CTA.
High-impact display ads
Catch travellers right at the start with this premium, high-impact homepage placement. Own 100% SOV in your key origin markets and stay top of mind from the first search.
Audience extension
Retarget KAYAK’s premium audience wherever they go. Using DSPs and our first-party data, we’ll build custom campaigns that hit your goals and follow travellers beyond our site.
Sponsored search results
Reach a targeted, intent-driven audience by seamlessly integrating with search results for flights, stays and cars, enhancing engagement and boosting click-through rates.
Mobile interstitial takeover
Put your brand front and centre on mobile with this premium, customisable unit. Grab attention with two-part messaging, lock in 100% SOV and drive action with a clear CTA.
High-impact display ads
Catch travellers right at the start with this premium, high-impact homepage placement. Own 100% SOV in your key origin markets and stay top of mind from the first search.
Audience extension
Retarget KAYAK’s premium audience wherever they go. Using DSPs and our first-party data, we’ll build custom campaigns that hit your goals – and follow travellers beyond our site.
Sponsored search results
Reach a targeted, intent-driven audience by seamlessly integrating with search results for flights, stays and cars, enhancing engagement and boosting click-through rates.
Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Be inspired and get ready to see what we can do together.
Drive into the extraordinary with Turo.
Discover how we took Turo’s brand to new heights.
Discover the magic of Tulum.
Dive into Tulum and see how it became a must-visit destination.
Other success stories.
See how we’ve helped brands like yours achieve their goals. Our business cases are packed with real results and creative wins. Be inspired and get ready to see what we can do together.
Drive into the extraordinary.
Discover how we took Turo’s brand to new heights.
Discover the magic of Tulum.
Dive into Tulum and see how it became a must-visit destination.
Ready to reach the world’s smartest travellers?
It’s a no-brainer. Get in touch so we can talk about what your brand needs – and what we can offer.